Production of content using vertical shooting was logical and justified because most videos today are viewed from smartphones with the appropriate screen format. Moreover, TVs from leading brands increasingly appear on the market that can rotate 90 degrees and play the corresponding content. All social networks quickly picked up the trend, and now stories in the format of videos can be seen almost everywhere.
Users quickly appreciated this kind of format, and platformers quickly attached various tools to them, such as the ability to write directly to private messages, secure links, and polls.
We create a static layout of the future video stories at this stage. The designer combines the frame based on the requirements of the client and the provided or found graphics. In general, there are several options for developing this stage: 1. The storyboard is assembled from the material supplied by client 2. A mixed type of storyboard from the provided material + stock photos and videos. 3. Completely stock photos and videos, which are searched directly by the performer – motion. 4. Creation of all graphics from scratch by our illustrators, designers, photographers, camera operators, 3D specialists, and motion designers. This item is the most time-consuming and labor-intensive. Based on the selected stage, we form a storyboard from several static pictures, where the keyframes of the story are shown.
After the static concept and storyboard approval, we proceed to the most challenging stage: research, creation of materials, animation, and subsequent compositing. Several specialists are involved here, each of which performs its function: designers create static layouts with branded and style-forming elements, illustrators and 3D visualizers create components, and other materials motion designer creates or select effects and video material on stock. At the end of this stage, the initial assembly of the video takes place, and the first iteration is rendered; the client has the opportunity to see the material in draft form.
When a draft version is agreed upon with the client, our motion begins to bring all the materials to the final version. It includes:
At this stage, the client receives a finished video of high quality and resolution and an adapted video for the requirements of instant stories.
works in stories
According to some statistics, only about 2% of users are ready to turn their device while scrolling through the feed to read the content. It follows from this that it will be a reasonably exciting audience and high-quality involvement; however, such a low ratio of users is unlikely to satisfy the needs of the author of the video.
Also, a short horizontal video is easier to create and edit than a full-length video or carousel. And the cost per click for targeted advertising will be about ten times lower than for full-fledged posts. This allows you to create entire series of videos and get great feedback from users, pointing the content in the right direction on a reasonable budget.
Order a promotional video from Clickable Agency
We have mastered the production of short videos for stories for a variety of needs:
– promotion of games and applications
– sale of goods and services
– promotion of a brand or media person
– updating promotional offers, etc.
Our clients are well-known reputable companies that trust us, and our extensive cases will allow you to be convinced of the quality of the services provided. You can find out the price and ask other questions in any form convenient for you on our website or by phone.