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Motion design is one of the areas of modern web development, which consists of creating various animations for use in many Internet marketing tools and web resources. This direction is quite popular because. Marketers have long noted its effectiveness over static images.
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Where Motion

design is used

However, do not confuse the usual animation process with the concept of graphic motion design. With its help, the mobility of 2D and 3D models is not just achieved. This concept includes a much more comprehensive range of tasks.
Motion design is actively used in almost all areas of Internet marketing and when creating various applications:

game industry
banner advertising
promotional videos
stories and promo video
landings and websites
web pages

2D animation

2D animation makes pictures move on a plane. The earliest application of this technology is animation frames. To date, technological progress makes it relatively easy to implement this method using several programs designed for this:

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Adobe Animate
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Adobe After Effects
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Pixel Studio
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Toon Boom Harmony

3D animation

3D animation is a more technically complex technology that requires more skills from the developer if we are talking about a high-quality final product. Based on this, this type of animation can be divided into technical and unique.


The technical one includes creating videos that are not demanding in terms of quality and script but are purely informational in purpose. Various videos are used for scientific and educational purposes, forensics, and instructions for multiple services and products.


Unique 3D animation requires a more specific approach. With its help, animation, complex commercials, and special effects for films and games, games themselves and films themselves are implemented.


The difference, in this case, is the need to create elaborate animated 3D forms, which must have a physical model and a detailed appearance that is correctly displayed from all sides. This requires developers to have specific web design and programming skills.

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Video examples

High-quality motion design is an art that involves creating a complete product. It requires skills in working with graphic and video editors and artistic talent, an understanding of composition and directing, color correction, typography skills, and the ability to bring all this to life through programming.

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Creating a 2D object or 3D model is one thing, but only an experienced development team can integrate them into a video and create a high-quality motion design.

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    what our

    clients think

    Our company is engaged in the creation of high-quality motion videos. We have been operating in the market in this direction for more than ten years. Our successful cases guarantee quality for the most prominent companies, including PariMatch, Oll Tv, and others

    Dmitry Chudakov, Managing partner, 5.0

    Clickable Agency's extensive experience in creating game products gained praise from the company's stakeholders. The project took two months to complete while being able to deliver new interfaces every week. Most of all, the client was impressed by how the agency's team blended in with theirs.

    Dmitry Chudakov, Managing partner,
    Dmitriy Ryzhikov, CEO, Smart Experiences FZC 5.0

    Clickable Agency delivered top-notch outputs that exceeded expectations. The team's professional approach and creativity continue to impress the client. Both sides maintain open communication to ensure deadlines and objectives are achieved.

    Dmitriy Ryzhikov, CEO, Smart Experiences FZC
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