of a profitable
Creating a high-quality logo that reflects the product’s style, personality, and essence is a relatively complex and complex undertaking that only professional designers can do. For a logo to attract attention and sell a product or service, it must have the necessary characteristics.
All these aspects only seem simple and quickly doable. They require an integrated approach, strict development stages, and several periods of additional testing and verification.
It is a combination of letters. It can be one letter, several letters, an abbreviation, an abbreviation, or a full-fledged word. The most famous of them: Google, Facebook, Coca-Cola, Microsoft and many others. It is worth noting that they do not exclude the presence of a graphic logo (which will be discussed later), but are one of the variants of the company logo. There may be several of them – both basic and additional.
With the help of graphic design, a certain image of a product or company is created, consisting of lines, shapes and symbols. Of course, such a logo should prompt the consumer to associate with the product, or at least with the name of the company to which it belongs. Among them: Apple, Puma, Rockstar, UGG, MasterCard, etc.
Often the two previous types of logo exist separately, but can be combined into one. Examples: Nike, Adidas, Burger King, Pepsi, McDonalds and more. Its use is far from appropriate on all elements of the identity, but it may well exist as a full-fledged logo for advertising.
Developing a character that would represent the brand is an excellent marketing move that makes it possible to work with different types of audience and increase its loyalty. It is also a good idea for the designer to build product branding and its logo around the mascot. Examples of such logos: KFC, Michelin, DogsTrust, WWF, MGM, a number of sports clubs and organizations.
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