Many people often confuse two concepts – a logo and a logobook, believing that this is about the same thing, and the second is just the process of developing the first. This is not so; any professional knows this.
Also, do not confuse the brand book and logo book. The brand book is a broader guide to developing all branding elements, including those not directly related to the logo. For large companies, creating a separate logo book is mandatory, despite the presence of a brand book, since their type of activity implies an extensive use of the logo both in the media space and in physical media, advertising images, official documents, and simple brochures.
Creating a logobook is a multi-stage, sequential, and not the most accessible event. Of course, you can make changes to it throughout the brand’s life. Still, it is evident that for reasonable identification of the company and the unification of all documents in all areas of its activity, the logobook should be made as close as possible to the final version. It is better to develop a custom-made logo book from professionals to do this.
Creation of logo examples from the brief
Sketches of the future corporate logo of the company are created if it does not already exist. The option can be either one or several at once, for different company activities, and used for one purpose.
The customer agrees on the logo with the developer after the final edits.
A marketer studies the market for brand name variants in various areas of activity of related companies (in advertising, documents, identity, etc.).
Development of a logo book template
Specialists create a layout of how the logo will look in different conditions and on other documents, develop options for its color design, and modify, simplify, and complicated versions of the brand name and animated performances of the logo.
Work on selected versions
After an agreement with the client, the most suitable options are approved, and work is strictly on them.
Final presentation and approval
The customer confirms ready-made versions of the logo and its elements, and the result after the final edits is released to work.
Any web designer or artist can offer the service of creating a logo that would represent your company. However, for this logo to become recognizable in the market and memorable for potential customers, it must be developed by professionals.
Make an order from the site right now!
You can create a logo and logo on order in our creative agency Clickable Agency. We have been engaged in developing logos for more than ten years.
We have implemented over 1500 projects, so we can guarantee the quality of services by providing working examples of our work. Convenient, professional, and on time – you will be 100% satisfied with our mutually beneficial cooperation and the result.
Clickable Agency delivered top-notch outputs that exceeded expectations. The team's professional approach and creativity continue to impress the client. Both sides maintain open communication to ensure deadlines and objectives are achieved.Dmitriy Ryzhikov, CEO, Smart Experiences FZC
Internal feedback lauds the website as modern, professional, and intuitive. Clickable Agency delivered innovative solutions thanks to their experienced work style and market knowledge. They stayed in constant contact throughout the project, and continue to provide advice and support post-launch.Alex Hajerdinov, Platform Coordinator, Twin