For some, the development of a corporate identity may be limited to a single design of a page on social networks. In contrast, for others, it will be a much more complex and voluminous work in all directions for an unlimited period.
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To understand what elements of corporate style are required for a particular product, it is necessary to analyze both the brand itself and the market segment in which it will be presented. Among the identity tools are the following:
Determining the color match is very important because brand identification in the market will directly depend on this. It seems to many that there is nothing complicated in this, and it is enough to pick up a couple of matching colors, but this is far from the case. The brand must have clear color templates, which must be strictly within certain limits and have a given combination of shades in the required proportions for each product element.
Logos and trademarks
This includes logo options and various product-identifying elements: icons, font constants, branded images, etc. Of course, they must be made in the same style, reflect the company’s policy as accurately as possible, and at the same time be remembered by the consumer.
This includes a wide range of both media and physical products. These are a website, a landing page, a page on social networks, examples, templates of banner advertising, etc. The more extensive the project, the more tools and options for their implementation will be required. Of course, this requires a professional team of web developers, and one contractor should carry out the entire project.
Branding identity developers resort to various creative techniques and options for compiling and executing specific marketing tools to increase company awareness.
Any web designer can develop a corporate identity element. Only a few can make a genuinely high-quality product that would attract the client’s attention and be deposited in his mind. Therefore, before submitting your project plan for development, you should ensure that the contractor has experience in such projects and has implemented orders for significant players in the consumer market by asking him for this information.
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To some extent, corporate style is necessary for any company, regardless of whether it provides goods, services, is an intermediary firm or performs outsourcing tasks. The development of a system of identity elements is appropriate for many businesses.
Clickable Agency produced deliverables that successfully satisfied the client. They ensured the company of quality services. The team was dedicated and fostered collaboration to provide all the needs of the internal stakeholders.Alexandr Oleinik, COO, Mobster
The newly-designed home page turned out great. As a result, the client reeled in a handful of new leads. Clickable Agency listened attentively to the client's needs, allowing them to deliver exactly what was expected. They also planned ahead and accommodated any requested changes along the way.Juli Bela, Social Media Manager, MDconsult
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