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Feeds help make banner ads relevant and dynamic

Banners using information feeds are a fairly recent development. Pioneer companies started implementing this technology back in 2010. From the very beginning, betting companies have liked this technology and have actively implemented it in their mobile advertising

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Banners using information feeds are a fairly recent development. Pioneer companies started implementing this technology back in 2010. From the very beginning, betting companies have liked this technology and have actively implemented it in their mobile advertising

Это позволило пользователям видеть актуальные коэффициенты ставок на спортивные игры в реальном вThis allowed users to see up-to-date sports betting odds in real time. However, a lot has changed since then and feeds are now used by companies from a wide variety of industries

Feeds help make banner ads relevant and dynamic

What are feed banners?

A feed banner is a banner that shows actual data in real-time, which is supplied by the source of this data. The feed allows you to update the data in the & nbsp; already published & nbsp; banner. Newsfeeds give ads a whole new level of personalization and context.

Feeds help make banner ads relevant and dynamic

Feeds use automated application programming interfaces (APIs) that provide scalability and speed to manage the dynamic portion of the banner. The API is used to specify the frequency with which the feed is collected and updated. You have the choice between uploading CSV, JSON, and XML, which makes working with feeds particularly flexible and convenient.

Developers from clickable.agency indicate that using feeds allows you to display various variables, for example, current prices, stock quotes, and other factors, such as the weather.

Feeds help simplify production

However, feeds can be useful for more than just increasing conversion rates. They also & nbsp; simplify & nbsp; the production of promo and advertising campaigns in general. For example, you will not need to create hundreds of banners that will be slightly different, for example, with a line of text or a picture of a product. All this information will be pulled from the feed and automatically changed in the banner, without having to change it all in the creative.

Feeds help make banner ads relevant and dynamic

Another important aspect, besides the price, is the human factor. During the production of a large volume of banners, there are a lot of errors, many of which are critical. Industries such as banking and finance cannot afford these mistakes.

They want a secure feed with no flaws. Yes, you can manually check banners during the production stage of an advertising campaign, but this will take forever and does not guarantee that mistakes will not be made to a greater or lesser extent. In the case of a feed, you create the table once, validate it, connect it to your banners, and you’re done.

What is the difference between dynamic banners and
feed banners?

The difference is that the feed is all about & nbsp; capturing data , such as goods or stocks. Dynamic banners are quite similar. However, in addition to providing a product feed, they display dynamically changing text, images, or referral links. Dynamic banners using a feed allow you to display multiple texts, as well as conduct A / B testing.

The higher the relevance of a displayed ad to a user, the more likely they are to interact with it. This, in turn, increases the conversion in one way or another. And the cool thing about all this is that you don’t need to create many banners of the same type. All you need is a banner template, a table with a list of goods / services and the feed itself in .xml format.

Using one banner template, you can radically change the appearance of the banner, starting with the color of the button, images, to the call to action (CTA). It also gives you the opportunity to try out many variations of the banner text to see which one works best. In addition, using the planning tool, you can take into account various texts and announcements for the holidays, for example, on New Year’s or Black Friday.

Conclusion

Feeds help make banner ads relevant and dynamic

In essence, feeds have provided advertisers with new creative possibilities that were unimaginable before this technology was available. From the simplest tasks of displaying sports betting odds to more sophisticated interactive banners, feed banners provide the broadest possibilities that you need to use today.

If you want to know more about feeds, dynamic banners, or how clickable.agency can help you with conversion, please contact us, we will help.

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