Playable
Ad Brief

Before ordering playable creative, we highly recommend reading the Anatomy of Playable Ads article in order to find out the main components of the optimal playable for your project.

All specific issues not set out in this technical task will be interpreted by the designer as undefined, and the designer will carry out design work within the framework of issues not clarified by the customer, based on his own experience and professional knowledge.

General

Email *

Your contact in Clickable Agency *

Project Information

What’s the game title we are making a playable for? Please provide a link to the game's App Store/Google Play page *

Competitors of your game

References of games and playables that we should focus on

Structure and Script

Write down exactly what happens at each stage of playble according to the classic structure, preferably with reference to timing, meaning, which action takes place at which second of the creative. Or provide the script with the structure you need

Intro/Onboarding *

Micro-game *

End Card, conditions for its opening *

Total creative’s timing (in seconds) *

Attach the file with the Technical Task (optional)

Resources

What resources for playable production are ready, and what needs to be done and what exactly. Provide ready-made materials for their verification by the relevant specialist in our team:

Art *

UI (text, font, win popups, lose popups, other popups, game counters, timer until the end of the micro-game, any other interface elements) *

Music/sounds*

Animation*

Attach the file with the Technical Task (optional)

Development and QA

Are there any key devices on which the playable layout will be evaluated? *

The required orientation of the playable

Vertical Horizontal Both

Do you need our QA for your playable? *

Advertising campaign

What is considered a successful advertising campaign with this playable creative? This information is confidential and will only be used to understand what triggers, accents and mechanics are best used to achieve the desired goal of the advertising campaign, unless it is described in the script

The main goal and KPI of the advertising campaign

Target audience

Ad placements

If a Facebook Feed or Stories is a desired placement, do you need a lead-in video?*

Any additional comment for the team

You can attach an additional file with a Technical Assignment or presentation (optional)

Copies of the answers will be sent to the address you provided.

Before ordering playable creative, we highly recommend reading the Anatomy of Playable Ads article in order to find out the main components of the optimal playable for your project.