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Preroll isn’t cheap. They need to be used correctly.

Upload a 30-second “something” to YouTube or another platform and hope for success, of course, an ineffective advertising strategy. Video advertising is considered the most visual way to convey a message to the audience. The format allows you to grab the attention of users. But to get a profit, you need to take into account some “before” and “after”.

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Upload a 30-second “something” to YouTube or another platform and hope for success, of course, an ineffective advertising strategy.

Video advertising is considered the most visual way to convey a message to the audience. The format allows you to grab the attention of users. But to get a profit, you need to take into account some “before” and “after”.

What does this mean?

Before addresses issues such as audience analysis, targeting and the content of the ad itself. And, after – actions of viewers after watching the video. This article describes the ingredients in a formula to help you succeed with this ad format.


Preroll – Before

Before diving into preroll development, consider the following questions:

· Who is your audience? Determine what content she is watching.

· Is video exactly the right format for your marketing goal?

· What targeting options should you test? Write down some hypotheses.

Preroll isn't cheap. They need to be used correctly.


Content – the video itself is the most important part of the formula.

The most important for pre-roll content are:

· Capture attention in the first five seconds. A well-known fact: over 90% of people skip a pre-roll after five seconds. Personalization and humor will help beat the ad skip button.

· Personalize your content based on your targeting settings. Better yet, segment your audience and create a separate video for each of them.

· The bounce rate is directly proportional to the quality of the creative.

· The importance of a clear Call to Action (CTA) cannot be overemphasized. There is little time in the video to convince the viewer to perform the targeted action. Briefly and clearly state the offer and its benefits.


Preroll –After

A common mistake in advertising campaigns is the lack of connection with what happens after a user clicks Your CTA can entice the viewer to click, but often advertisers don’t pay attention to what happens next. (Spoiler alert: don’t drive traffic to your homepage ).

Following the call to action, the user is taken to a well-formed landing page, which is a logical continuation of the video, offers more detailed information – this is the key to success.

Branding is a bad pre-roll target. A clearly measurable goal on a landing page, such as generating leads or purchases, works better.

Use analytics wisely and disable audience segments that aren’t converting.

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